SkunkyArt | howlytic3 — How Epic Games Give Free Games?

Weekly Free Games: Epic Games regularly gives away free games as part of their weekly free game promotions. Every Thursday, they unveil a new free game, which is available to claim for a limited time, usually for one week. Once claimed, the game remains in the user's library permanently.

Special Events: Occasionally, Epic Games hosts special events or promotions where they give away multiple free games over a short period. These events may coincide with holidays, milestones, or other significant occasions.

Partnerships and Collaborations: Epic Games collaborates with developers and publishers to offer their games for free. These partnerships can be strategic for both parties, as it increases the exposure of the game to a wider audience and drives traffic to the Epic Games Store.

Promotional Campaigns: Free games are often used as part of larger promotional campaigns to attract users to the Epic Games Store. Offering quality games for free is a compelling incentive for users to create accounts and explore the platform.

Cross-Promotion: Epic Games sometimes ties the free games promotion to other events or releases, such as exclusive in-game content for popular titles or upcoming game launches.

User Acquisition Strategy: Giving away free games is also a user acquisition strategy for Epic Games. By offering attractive freebies, they can entice users to sign up for an account on the Epic Games Store, expanding their user base and potentially converting these users into paying customers in the future.