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Description
How does SEO work?
SEO stands for ‘Search Engine Optimization’. It is the process of attracting quality traffic to your website.

Quality traffic includes people who are actively seeking the products or services you have to offer.

In the example given above, an electronics shop owner would use SEO to turn up searches that look like- “electronic shops near me” “best refrigerator in India” or “price of XYZ refrigerator”

How does SEM work?
When you do look for something on a search engine, you’ll find some results are marked as ‘ads’. Business owners bid on certain keywords and queries. When a user searches for these terms, their advertisements appear alongside other results.

Description
How does SEO work?
SEO stands for ‘Search Engine Optimization’. It is the process of attracting quality traffic to your website.

Quality traffic includes people who are actively seeking the products or services you have to offer.

In the example given above, an electronics shop owner would use SEO to turn up searches that look like- “electronic shops near me” “best refrigerator in India” or “price of XYZ refrigerator”

How does SEM work?
When you do look for something on a search engine, you’ll find some results are marked as ‘ads’. Business owners bid on certain keywords and queries. When a user searches for these terms, their advertisements appear alongside other results.