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Description
SPECIAL SKILLS, PERSONAL TRAITS, HUMAN ACTIVITIES (INCLUDED): a comprehensive list of phrases that describe various employability skills and competencies.

Select and use appropriate photographic equipment and techniques to capture quality images of a variety of subjects, in studio and on location.

Use post-production techniques to edit and finish images in formats that meet industry standards and the needs of the client.

Create lighting schemes using appropriate techniques, equipment and accessories to produce quality images that meet the needs of the client.

Employ design elements and principles to plan and create visually sound images.

Complete all work in a professional and ethical manner and in accordance with legal requirements applicable to the photography industry.

Develop strategies to maintain currency with evolving photography trends, issues, technologies and industry practices to enhance work performance and guide professional development.

Select and use digital asset management tools and strategies to catalogue, store, back up, retrieve and archive images and prints.

Use business planning and administrative skills to support and maintain a photography business.

Use a variety of marketing tools and strategies that effectively promote photographic products and services.

Develop and present a professional portfolio that illustrates one’s creative approach and image conception, capture, editing and production skills.

Capture professional quality images using the appropriate video equipment and techniques.

Utilize design elements and lighting techniques to capture images that communicate effectively.

Create and edit well-designed and technically sound digital images using industry-standard software.

Finish and distribute video images and clips in a format that meets the needs of the client.

Critically evaluate the effectiveness of images in written and verbal format.

Develop a portfolio that demonstrates creative and professional skills and abilities in all aspects of digital video production and editing.

Communicate effectively with clients and suppliers to provide high quality services.

Participate in ongoing professional development and adhere to ethical and industry standards.

Develop a business plan for the establishment and operation of a video production services company.

Produce a marketing plan for a new and an established video production services company.

Produce professional quality promotional material for a video production services company.

Perform colour calibration as it applies to digital video production and editing.

Create a document outlining basic contract law and rights as they pertain to selling images for publication.

Produce an outline for digital workflow including cataloging, archival and backup strategies for images and clips.

Create radio, TV and Web productions in studio and on location, using relevant broadcasting equipment and related industry technologies.

Deliver, support and promote radio, TV and other broadcast content via multiple platforms using a variety of contemporary media.

Participate in the planning and preparation of programming content for a variety of radio, TV and other contemporary media formats.

Monitor and evaluate the quality of radio, TV and other contemporary broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.

Assist in promoting a station's brand and generating revenues through a variety of marketing and advertising sales activities.

Plan and prepare interviews, scripts and reporting content for use in radio, TV and other contemporary media broadcasts.

Use business skills and accepted industry practices in the completion of tasks and projects.

Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.

Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.

Present live programming on air to relay various types of information and stories in different formats.

Understand the history of the cinema from 1895 to the present day and the history and theory behind audio and video shooting and editing.

Explain the difference between various digital video cameras and how they work.

Create scripts and storyboards.

Understand the art, craft and science of set design. They will know how to build, shoot and strike film sets, including in outdoor environments, with emphasis on planning, camera use and lighting.

Understand the importance of working as a team.

Use ProTools and Adobe AfterEffects.

Use an ARRI camera and an editing package of choice.

Display advanced editing, audio, cinematography and lighting skills.

Develop and pitch a factual entertainment concept, including creating a short sizzler promo.

Understand the latest developments in the new media environment.

Explain story structure and know how to write strong dialogue and create characters that work.

Direct actors effectively, after gaining knowledge about the role of the actor, including character preparation, dialogue analysis and how and when to use improvisation and script study.

Fully understand how to navigate the domestic and international business landscape of TV and film, including emerging markets in mobile, web and video on demand.

Understand the legal aspects of their business including copyright law.

Understand different avenues and techniques for funding a project, from government and private institutions to raising their own capital.

Market themselves and succeed in the industry, including landing job interviews.

Display a portfolio of their own work (complete projects from development to post-production), including one short documentary, one narrative film and a final-term capstone project that is festival and distribution ready.

Understand and utilize effective storytelling principles for various formats.

Critically analyze the scripts and development materials of others.

Demonstrate specific skills in writing for documentary, broadcast news, commercials, sitcom, one-hour drama, factual entertainment, TV movies and feature film.

Write proposals, beat sheets, outlines, treatments and script coverage.

Develop and pitch an original one-off or series concept.

Understand techniques for creating a compelling adaptation from a novel or other medium.

Understand how new media is changing the industry and its the latest developments, including trans-media narrative, digital games, interactive cinema, installation-based media, web-based content and mobile applications.

Understand the legal and business aspects of the industry, including copyright law, finance, marketing, distribution and working with agents, lawyers and managers.

Understand different avenues and techniques for funding a project.

Display their final-term capstone project - a fully produced scene from a script they have written.

Distribute a portfolio of their own writing work, including a spec sitcom and one-hour drama, an original sitcom and one-hour drama, a feature film script, a documentary pitch, commercials, PSA's (public service announcements), promos, corporate videos, news broadcasts, and a proposal for a new media project.

Coordinate and contribute to the planning of pubic relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources, to manage a range of stakeholder relationships and support organizational objectives.

Coordinate and contribute to the implementation of strategies and tactics and the management of budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.

Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.

Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to enhance the production of effective, timely communications appropriate for diverse channels and audiences.

Select information sources, research tools and results, and apply analytical skills to guide the development of communication objectives, selection of strategies and tactics and evaluation of the impact of public relations activities.

Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).

Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.

Keep current with emerging social and economic trends, and local, national and global issues to enhance public relations plans and activities, support organizational effectiveness and stakeholder relationships, and guide ongoing personal professional development.

Select and use current and emerging technologies to enhance the quality and delivery of public relations activities and support organizational effectiveness.

Select strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.

Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.

Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.

Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.

Contribute to the development of strategies related to pricing for a product, good and/or service.

Analyze the viability of a concept, product, good, and/or service in local, national or global markets.

Participate in conducting market research to provide information needed to make marketing decisions.

Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.

Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.

Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.

Develop learning and development strategies to enhance professional growth in the field.

Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

Operate within a framework of organizational policies and practices, when conducting business of the organization.

Manage success of projects by evaluating the scope, cost, timing, and quality against the goals and objectives of stakeholders.

Assess project goals and objectives throughout the lifecycle to ensure alignment to strategic and business plans of an organization.

Consult with project stakeholders to determine the goals, constraints, deliverables, performance criteria, control needs, and resource requirements.

Implement Project Management Institute (PMI) processes to support lifecycle phases, tools, techniques, methods/methodologies and achieve project success.

Evaluate internal and external issues, risks and changes to implement recommendations for adaptation to project goals/objectives.

Collaborate professionally and respectfully with team members and stakeholders to ensure a collegial and equitable environment.

Assess communication, collaboration, information management and decision‐making needs to determine the application of technology.

Facilitate project compliance to ethical and professional standards by utilizing leadership, general business and consultancy strategies, practices and tools.

Model the role of the Project Manager and recognize their position and effectiveness as both leader and follower.

Ensure compliance of ethical and professional standards when managing projects.

Apply project management practices to the launch of new programs and to meet the needs of stakeholders from multiple sectors of the economy (i.e., manufacturing, technology, consulting, government, arts, media, and not‐for‐profit organizations).

Participate in the recruitment, selection, and retention of employees.

Participate in performance management processes.

Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.

Contribute to an organization's success through effective employee relations.

Assist with the administration and communication of the organization's total compensation plan.

Participate in organizational health and safety policies and practices.

Apply current and emerging information technologies to support the human resources function.

Implement organizational development strategies aimed at promoting organizational effectiveness.

Communicate human resources information accurately and credibly in oral, written, and graphic form.

Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.

Identify the human resources component of a business plan.

Assist in the collection and analysis of human resources data.

Report on stories in an accurate, detailed, balanced, professional, and timely manner.

Apply computer and technical skills to designated production and research functions in journalism.

Function both independently and as a member of editorial and/or production teams.

Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.

Develop strategies for personal and professional development.

Comply with relevant Canadian legislation, standards, and the principles and practices of journalism.

Write and edit content for the designated media platforms.

Publish and/or broadcast content for the designated media platforms.

Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.

Assess mass media communications and technologies as they relate to the impact on social and ethical issues.

Select and assess appropriate mass media technologies to meet the needs of the intended audience.

Plan and design editorial content to fulfil a mass media communications strategy for the client’s requirements.

Analyze shifts and trends in mass media technologies to anticipate the communication needs of the intended audience.

Description
SPECIAL SKILLS, PERSONAL TRAITS, HUMAN ACTIVITIES (INCLUDED): a comprehensive list of phrases that describe various employability skills and competencies.

Select and use appropriate photographic equipment and techniques to capture quality images of a variety of subjects, in studio and on location.

Use post-production techniques to edit and finish images in formats that meet industry standards and the needs of the client.

Create lighting schemes using appropriate techniques, equipment and accessories to produce quality images that meet the needs of the client.

Employ design elements and principles to plan and create visually sound images.

Complete all work in a professional and ethical manner and in accordance with legal requirements applicable to the photography industry.

Develop strategies to maintain currency with evolving photography trends, issues, technologies and industry practices to enhance work performance and guide professional development.

Select and use digital asset management tools and strategies to catalogue, store, back up, retrieve and archive images and prints.

Use business planning and administrative skills to support and maintain a photography business.

Use a variety of marketing tools and strategies that effectively promote photographic products and services.

Develop and present a professional portfolio that illustrates one’s creative approach and image conception, capture, editing and production skills.

Capture professional quality images using the appropriate video equipment and techniques.

Utilize design elements and lighting techniques to capture images that communicate effectively.

Create and edit well-designed and technically sound digital images using industry-standard software.

Finish and distribute video images and clips in a format that meets the needs of the client.

Critically evaluate the effectiveness of images in written and verbal format.

Develop a portfolio that demonstrates creative and professional skills and abilities in all aspects of digital video production and editing.

Communicate effectively with clients and suppliers to provide high quality services.

Participate in ongoing professional development and adhere to ethical and industry standards.

Develop a business plan for the establishment and operation of a video production services company.

Produce a marketing plan for a new and an established video production services company.

Produce professional quality promotional material for a video production services company.

Perform colour calibration as it applies to digital video production and editing.

Create a document outlining basic contract law and rights as they pertain to selling images for publication.

Produce an outline for digital workflow including cataloging, archival and backup strategies for images and clips.

Create radio, TV and Web productions in studio and on location, using relevant broadcasting equipment and related industry technologies.

Deliver, support and promote radio, TV and other broadcast content via multiple platforms using a variety of contemporary media.

Participate in the planning and preparation of programming content for a variety of radio, TV and other contemporary media formats.

Monitor and evaluate the quality of radio, TV and other contemporary broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.

Assist in promoting a station's brand and generating revenues through a variety of marketing and advertising sales activities.

Plan and prepare interviews, scripts and reporting content for use in radio, TV and other contemporary media broadcasts.

Use business skills and accepted industry practices in the completion of tasks and projects.

Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.

Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.

Present live programming on air to relay various types of information and stories in different formats.

Understand the history of the cinema from 1895 to the present day and the history and theory behind audio and video shooting and editing.

Explain the difference between various digital video cameras and how they work.

Create scripts and storyboards.

Understand the art, craft and science of set design. They will know how to build, shoot and strike film sets, including in outdoor environments, with emphasis on planning, camera use and lighting.

Understand the importance of working as a team.

Use ProTools and Adobe AfterEffects.

Use an ARRI camera and an editing package of choice.

Display advanced editing, audio, cinematography and lighting skills.

Develop and pitch a factual entertainment concept, including creating a short sizzler promo.

Understand the latest developments in the new media environment.

Explain story structure and know how to write strong dialogue and create characters that work.

Direct actors effectively, after gaining knowledge about the role of the actor, including character preparation, dialogue analysis and how and when to use improvisation and script study.

Fully understand how to navigate the domestic and international business landscape of TV and film, including emerging markets in mobile, web and video on demand.

Understand the legal aspects of their business including copyright law.

Understand different avenues and techniques for funding a project, from government and private institutions to raising their own capital.

Market themselves and succeed in the industry, including landing job interviews.

Display a portfolio of their own work (complete projects from development to post-production), including one short documentary, one narrative film and a final-term capstone project that is festival and distribution ready.

Understand and utilize effective storytelling principles for various formats.

Critically analyze the scripts and development materials of others.

Demonstrate specific skills in writing for documentary, broadcast news, commercials, sitcom, one-hour drama, factual entertainment, TV movies and feature film.

Write proposals, beat sheets, outlines, treatments and script coverage.

Develop and pitch an original one-off or series concept.

Understand techniques for creating a compelling adaptation from a novel or other medium.

Understand how new media is changing the industry and its the latest developments, including trans-media narrative, digital games, interactive cinema, installation-based media, web-based content and mobile applications.

Understand the legal and business aspects of the industry, including copyright law, finance, marketing, distribution and working with agents, lawyers and managers.

Understand different avenues and techniques for funding a project.

Display their final-term capstone project - a fully produced scene from a script they have written.

Distribute a portfolio of their own writing work, including a spec sitcom and one-hour drama, an original sitcom and one-hour drama, a feature film script, a documentary pitch, commercials, PSA's (public service announcements), promos, corporate videos, news broadcasts, and a proposal for a new media project.

Coordinate and contribute to the planning of pubic relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources, to manage a range of stakeholder relationships and support organizational objectives.

Coordinate and contribute to the implementation of strategies and tactics and the management of budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.

Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.

Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to enhance the production of effective, timely communications appropriate for diverse channels and audiences.

Select information sources, research tools and results, and apply analytical skills to guide the development of communication objectives, selection of strategies and tactics and evaluation of the impact of public relations activities.

Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).

Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.

Keep current with emerging social and economic trends, and local, national and global issues to enhance public relations plans and activities, support organizational effectiveness and stakeholder relationships, and guide ongoing personal professional development.

Select and use current and emerging technologies to enhance the quality and delivery of public relations activities and support organizational effectiveness.

Select strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.

Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.

Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.

Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.

Contribute to the development of strategies related to pricing for a product, good and/or service.

Analyze the viability of a concept, product, good, and/or service in local, national or global markets.

Participate in conducting market research to provide information needed to make marketing decisions.

Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.

Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.

Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.

Develop learning and development strategies to enhance professional growth in the field.

Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

Operate within a framework of organizational policies and practices, when conducting business of the organization.

Manage success of projects by evaluating the scope, cost, timing, and quality against the goals and objectives of stakeholders.

Assess project goals and objectives throughout the lifecycle to ensure alignment to strategic and business plans of an organization.

Consult with project stakeholders to determine the goals, constraints, deliverables, performance criteria, control needs, and resource requirements.

Implement Project Management Institute (PMI) processes to support lifecycle phases, tools, techniques, methods/methodologies and achieve project success.

Evaluate internal and external issues, risks and changes to implement recommendations for adaptation to project goals/objectives.

Collaborate professionally and respectfully with team members and stakeholders to ensure a collegial and equitable environment.

Assess communication, collaboration, information management and decision‐making needs to determine the application of technology.

Facilitate project compliance to ethical and professional standards by utilizing leadership, general business and consultancy strategies, practices and tools.

Model the role of the Project Manager and recognize their position and effectiveness as both leader and follower.

Ensure compliance of ethical and professional standards when managing projects.

Apply project management practices to the launch of new programs and to meet the needs of stakeholders from multiple sectors of the economy (i.e., manufacturing, technology, consulting, government, arts, media, and not‐for‐profit organizations).

Participate in the recruitment, selection, and retention of employees.

Participate in performance management processes.

Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.

Contribute to an organization's success through effective employee relations.

Assist with the administration and communication of the organization's total compensation plan.

Participate in organizational health and safety policies and practices.

Apply current and emerging information technologies to support the human resources function.

Implement organizational development strategies aimed at promoting organizational effectiveness.

Communicate human resources information accurately and credibly in oral, written, and graphic form.

Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.

Identify the human resources component of a business plan.

Assist in the collection and analysis of human resources data.

Report on stories in an accurate, detailed, balanced, professional, and timely manner.

Apply computer and technical skills to designated production and research functions in journalism.

Function both independently and as a member of editorial and/or production teams.

Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.

Develop strategies for personal and professional development.

Comply with relevant Canadian legislation, standards, and the principles and practices of journalism.

Write and edit content for the designated media platforms.

Publish and/or broadcast content for the designated media platforms.

Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.

Assess mass media communications and technologies as they relate to the impact on social and ethical issues.

Select and assess appropriate mass media technologies to meet the needs of the intended audience.

Plan and design editorial content to fulfil a mass media communications strategy for the client’s requirements.

Analyze shifts and trends in mass media technologies to anticipate the communication needs of the intended audience.