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aiwa-9 — M Generation: Converse by-nc-nd

Published: 2008-09-17 05:07:27 +0000 UTC; Views: 4591; Favourites: 18; Downloads: 1
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Description the background is chicken feather! (looks like rain? it's modified in PS XD) The man holding the umbrella is Willard Scott

Note: Just in case some of you might not know who Willard Scott is, he was the first Ronald McDonald and also the creator of the character, but now he's a well-known weatherman on NBC's The Today Show. There's also rumor of him leaving the job as Ronald McDonald because he became overweight......

reference: [link]


a final project for a school Visual Art course [link]

Other M Generation ads:
FILA [link]
Air Jordan [link]
New Balance [link]
Nike [link]
Reebok [link]
Puma [link]
Adidas [link]

The idea for this project first came to mind that the McDonald's company is so well-known, it's almost impossible to not to find a "McDonald's" restaurant anywhere you go. Moreover, the American fast food company has been so ingrained into other parts of the world that it is gradually changing their lifestyle, bringing them a step closer to obesity.

I decided to mix McDonald's and sports ads together because I think they show a great contrast. We can imagine in the future that the company is so powerful that it may start to have its' own brand for a new line of merchandise, such as clothing. Who knows, anything is possible. Another reason I chose to use sports brands is that it is mainly targeted towards middle-class consumers, just as McDonald's is. So, I picked some of the most well-known and affordable sports brands out there and re-mixed them with McDonald's.

This project was made just for fun, don't take it too seriously
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Comments: 9

CaramelCookie [2008-10-03 20:12:46 +0000 UTC]

Zomg, the shoe being his shirt is so crazy~ xDDD
I like how you changed the star in the logo, lol~ x]
Who'd tell the first Ronald became a weather reporter... I took a long time to understand how the umbrella thing was related to anything, lol~

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aiwa-9 In reply to CaramelCookie [2008-10-03 22:26:45 +0000 UTC]

LOL! read the descriptions XD

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CaramelCookie In reply to aiwa-9 [2008-10-08 20:07:20 +0000 UTC]

I did, but a bit too late.. xDDD

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jx1-productions [2008-09-23 18:03:34 +0000 UTC]

awesome ad.
very pro looking.
I love both the creepiness and idea behind this.

very cool.
do you study designing?

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aiwa-9 In reply to jx1-productions [2008-09-24 04:01:36 +0000 UTC]

yes, i am planning to get into a design program in a college after I graduate university in nov, right now still waiting for reply~~ might have to wait till nov

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Roxas4ever [2008-09-18 01:41:49 +0000 UTC]

Incredibly clever project idea Props to you for that

I wouldn't be suprised if they slowly leaked into other industries like the clothing industry. It's not a reassuring thought, though. The last thing we need is for McDonalds to put a monopoly on the production market D;

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Mystrillium [2008-09-17 23:33:27 +0000 UTC]

That would be a cool idea for a converse ^___^

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Aticismo [2008-09-17 14:01:22 +0000 UTC]

diabolic

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STLUKA [2008-09-17 06:02:00 +0000 UTC]

nice one (:

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