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Description
Modern cinema lacks good marketing nowadays, which is one of the reasons why we get a bunch of box-office bombs over the years. Marketing should be convincing with lots and lots of things published before the movie itself for at least one year before its release, not just wait at the last minute hoping that people will suddenly show up and watch it. Sure, some are haters of Frozen and Illumination because of their intense marketing, but how else would you explain why they are so successful to the point that they got their own billion dollar franchise? This is how marketing should be. This is why Illumination keeps making successful hit after successful hit regardless of what you think of the movie. Companies and studios should take note at this to know that this is how successful marketing can be. We can't always depend on word of mouth for a movie's success, marketing is important.

Description
Modern cinema lacks good marketing nowadays, which is one of the reasons why we get a bunch of box-office bombs over the years. Marketing should be convincing with lots and lots of things published before the movie itself for at least one year before its release, not just wait at the last minute hoping that people will suddenly show up and watch it. Sure, some are haters of Frozen and Illumination because of their intense marketing, but how else would you explain why they are so successful to the point that they got their own billion dollar franchise? This is how marketing should be. This is why Illumination keeps making successful hit after successful hit regardless of what you think of the movie. Companies and studios should take note at this to know that this is how successful marketing can be. We can't always depend on word of mouth for a movie's success, marketing is important.