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danlev — Equaldex.com: Logo
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Published: 2013-01-31 08:23:35 +0000 UTC; Views: 3982; Favourites: 32; Downloads: 35
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Description
Logo concept for Equalitopia.com (name changing, but it still begins with an "e"), a personal project I've put on the backburner for a few years. Hoping to pick it back up and get it launched. I've sketched well over several hundred different logos for the site and this is the closest to satisfied I've been.Summary of the product:
Equalitopia is a collaborative knowledgebase of the LGBT (lesbian, gay, bisexual, transgender) rights movement, including laws, rights, and public opinions.
Direction for the logo:
- The = sign represents equality. No other symbol is as recognizable for the movement.
- I wanted a circular logo because the application is focused on the world and its progress. Maps, countries, and regions play a major part in the app as it's currently built.
- The inner portion of the circle represents a brain, data, and knowledge.
Would love critique!
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Comments: 14
Clean, i like it; although my first reaction was, "It's Eve from WALL-E"…
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I like your concept and description as to it's meanings.
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Yeah, I thought rainbows were definitely overdone and sometimes reflected the wrong portion of the LGBT movement that I was after.
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If only the LGBT movement replaced what was once God’s symbol of promise with this...
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It's definitely slick, but I'll be honest, I did not see it as an equal sign until I read the description. I was trying to figure out if it was some sort of pictograph of a device or a drawer.
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Ah interest! I thought it would be pretty clear, but good to know that not everyone might make the connection. Thanks!
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very nice concept 
and somehow I see an inverted E 
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