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guava — latinova logo design concepts

Published: 2006-08-19 02:22:33 +0000 UTC; Views: 7315; Favourites: 15; Downloads: 30
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Description old work-in-process logo design concepts for a new fashion boutique, Latinova.
i'm not posting these for critique, because the logo has already been finalised (and these are old rough works-in-processs) i just wanted to have something to compare the photos of the real logo to.

here is the newly constructed Latinova boutique: [link]
and here is a close up of the logo: [link]

for more information visit the links above, or you can take a look at the new website: [link]

i also designed some shopping bags, and created this artwork for a latinova promotional postcard: [link]
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Comments: 21

clowve [2006-08-22 19:07:07 +0000 UTC]

i think the logo with the star wuz the best looking one outta the entire group...it kinda had more 'life' than the rest of em'...

👍: 0 ⏩: 1

guava In reply to clowve [2006-08-25 06:04:24 +0000 UTC]

cheers. yeah, my client felt it was a little too .... feminine for the brand, though

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clowve In reply to guava [2006-08-25 18:33:38 +0000 UTC]

man.....thats just so..........wth...^^'

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vnigma [2006-08-21 05:37:12 +0000 UTC]

These are wonderful logos, Guava. I've never seen the "corporate" in you before. (^-^) Like you, I am also taking this route and going full-time with logos and other similar graphic design jobs because well, that's where all the money is at I guess. :6 Good luck with your work and I hope Latinova becomes a big success so that you'll become truly recognized (well...more than you are already. lol).

👍: 0 ⏩: 1

guava In reply to vnigma [2006-08-25 06:39:05 +0000 UTC]

thank you! hehe

yes, in order to be an artist and actually make money, i am afraid we must sometimes sell our souls and go corporate but sometimes i enjoy it! haha.

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cbernie [2006-08-20 02:16:03 +0000 UTC]

GUAVA. Your design sense is fab. And I love that there's an entire thought process going on here as to what your symbols represent and/or bear resemblance, too, rather than just "LOL THAT LOOKS KOOL."

But then, I would hope if you could land such a neat gig it'd be for that very reason. :'D I like the simplicity of the final one far too much, but I have to admit the biased little girl in me likes that star one a heckuva lot, too. >w> Doesn't help there there's something about olive I just can't resist.

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guava In reply to cbernie [2006-08-20 10:44:31 +0000 UTC]

aww thank you ^___^ and yeah, i liked the star one too! i also did a starfish logo, but apparently they were too 'girly', which i can understand. seeing the boutique now, i feel the logo had to be more slick, and less figurative i hadn't actually seen any designs for the store when i was designing my logo at the time

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juss [2006-08-19 14:49:27 +0000 UTC]

nice.

👍: 0 ⏩: 1

guava In reply to juss [2006-08-20 10:49:44 +0000 UTC]

thanks. i feel it's too corporate for your tastes?

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juss In reply to guava [2006-08-20 19:18:32 +0000 UTC]

nah i like it, the top middle one best i think

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guava In reply to juss [2006-09-17 01:59:45 +0000 UTC]

thank you

👍: 0 ⏩: 0

Fortis-Lupus [2006-08-19 08:14:20 +0000 UTC]

I wish I had some ability to design logos...
...most of the time I mess up

Good work on the result...
...there isn't one straight(male) shape in your logo

👍: 0 ⏩: 1

guava In reply to Fortis-Lupus [2006-08-20 10:54:10 +0000 UTC]

oOO i had never considered that, about the male/female shapes lucky it all worked out in the end!

and i find logos hard too T_T you can't see the pages and PAGES of work-in-process i did before we settled on that one

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Fortis-Lupus In reply to guava [2006-08-20 11:40:46 +0000 UTC]

Hey, every graphic designer needs to know about those shapes and I'm only a noob.
The problem with logos is, you always think someone else used the same design before

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guava In reply to Fortis-Lupus [2006-09-17 02:17:26 +0000 UTC]

i dont remember getting taught about male/female shapes at school, but it makes sense!

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Fortis-Lupus In reply to guava [2006-09-18 16:33:41 +0000 UTC]

You're never to old to learn

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faramir [2006-08-19 07:35:59 +0000 UTC]

The one you chose is certainly the best. Nice to see the other logos you used too.

👍: 0 ⏩: 1

guava In reply to faramir [2006-08-20 10:55:16 +0000 UTC]

thanks, yes, there were HEAPS more than this!

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faramir In reply to guava [2006-08-20 11:23:11 +0000 UTC]

Well I guess the more you used, the more sure you could be of the final design!

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afrokin [2006-08-19 02:30:47 +0000 UTC]

They're all so nice, I really don't think I could choose just one if it were me... T___T TOO MANY GOOD OPTIONS HERE GUAVAKINS!

Diggin' the curly, sexy cursive L with the brown backing for sheer win, but then the second to first brown backed logo for simplicity... mmm

👍: 0 ⏩: 1

guava In reply to afrokin [2006-08-20 10:56:11 +0000 UTC]

hahahah, i swamped my poor client with about 10 pages all like this one! we finally got it sorted out though.

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