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nedw — Scout Interactive - WIP
Published: 2007-04-01 16:57:42 +0000 UTC; Views: 608; Favourites: 1; Downloads: 8
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Description
Scout Interactive approached me to do their agencies branding and website. They are a very small interactive design shop, based in the uptown area of minneapolis. They came to me with the classic predicament of wanting to come across as very technical, and precise, and hip - but also to epitomize a small businesses characteristics (IE. outstanding service, friendlyness, responsiveness, etc..)This is where we are after two rounds of pursing many different avenues. I'll be making considerable headway on this logo over the next two weeks, so please feel free to chime in with your two cents. Its still very much up in the air.
WIP = Work In Progress
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Comments: 20
i like the depth, but what do you think about the placement and type of interactive? for me it seems abit out of place.
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I have to agree with Liquisoft's comments. I fail to understand the treatment of scout it just looks really odd maybe I'm missing something...?
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i feel like its close to something 'new' here, sadly the client is having me go in another direction. I also agree with liquisoft - I don't think its there yet.
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Clients...pfffft, typical! Good luck please post it when you finish.
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If it's a WIP, it probably shouldn't be posted anywhere (especially deviantart) until it's finished. Just like when making websites for someone; you dont upload them for the public until they're done.
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I disagree. I think that posting a WIP and getting comments is no different than having a critique or review of the piece in order to get feedback.
When creating a website/creative typically it's uploaded/printed rto be tested and/or reviewed by others unless you completely work in a vacuum.
This might not be an option for him so here or a place like HOW Forums would be the next best place. Once he arrives at a final solution he can change the image and description.
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some good points there, but you need to keep in mind that he's working for a real client. Things like logos should probably be kept in-house.. just like doctor - patient confidentiality, same goes with design.
I think so anyway. If i had someone doing the branding identity for my business i wouldn't want them showing their WIP's to the world.
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thank you for the feedback on the logo.
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nice logo, works w/ + w/o color.
the angle gives it depth.
does anyone else find it strange that an "interactive design" firm needs someone to design a logo and website? Is that not what they do?
I'm not familiar with scout.
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alot of agencies like other agencies to brand them. its tough to brand yourself.
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ned wright knows right. aka gradients are the wave of the future. scout is a fun project to watch develop, looking forward to the finals.
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i agree with Liquisoft
Also, i'd like to say that from a purely ergonomic standpoint, the way the U and the T touch is really bothering me
i'm not sure why, i think it's the angles at which the stroke ends are pointed
great work so far though
gradients are fun
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yeah, I agree with him too. I've had the U/T touching comment before, I'll work it.
Thanks tho
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I think the second one definitely captured most of the characteristics they wanted to present. Friendliness from the crisp and bright colors; technical, precise, and hip from the fonts, etc etc.
Good Luck with this project!
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I like the general qualities of the work but to me there still is something missing.
The idea of "scout" feels very campfire-like. I'm not saying you should draw a campfire, but I am suggesting you could perhaps imply some stick-like shaping to the letterforms. I actually think they can retain some of the technical nature they currently have, but introducing some bumps and knots could help have the dual meaning of camping, outdoors, or whatever. Camping/scout also implies boyscouts, which are very honorable, hardworking, trustworthy people. Boyscouts have the kind of image that any company would love to portray.
I also feel that the lockup, at this point, feels a bit disjointed. In my opinion, "interactive" is actually getting a lot more attention than it probably should. Perhaps try it at an angle similar to the "scout" logotype and see if you can lock it up in that way.
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Thanks for all the feedback. Totally agree. I'll be workin on it all this week.
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