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devzign β€” efish logo

Published: 2011-11-23 18:20:02 +0000 UTC; Views: 1184; Favourites: 7; Downloads: 30
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Description efish logo
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Comments: 21

MartinSilvertant [2012-02-03 15:52:35 +0000 UTC]

Pretty bad logo. I just couldn't figure out what the symbol should represent. In my mind it looks more like a pacman with a Hitler haircut eating a dot.
I had to read your explanation β€” as someone before me was also confused by it β€” in order to figure out what it was supposed to be.

I think one fatal mistake you made is that you're using an abstract version of the shark's head while its fin is most characteristic of a shark. Leave the fin out and I rather see a fish in the symbol now.
There's nothing wrong with that as the name of the brand is 'efish', but then I wonder why you think it's appropriate to show a shark.

Another mistake you made is using a casual handwriting for the name while the symbol is so geometrical. If the type were also geometrical I think the chances of people immediately seeing a fish/shark instead of a pacman will also increase.

But why does the shark's tail have to cut a part of 'e' away anyway? That's not what an 'e' looks like. I think it's clever to use a fish to create the white space in the 'e' though but the positive space should also have a form which makes sense, and that shape on the top left of the 'e' doesn't make sense stylistically. Why not use a smaller fish to create the eye of 'e'?

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devzign In reply to MartinSilvertant [2012-02-03 20:08:08 +0000 UTC]

That's not polite to say, and there's a lot of better ways to say the same.
And by the reason that you are still a "design starter" i can't give you the credit for what you said.

But anyway there's no reason for a controversy talk, i thank your opinion, but wasn't nice to read that.
And this was made just for fun, no enfort applied : )

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MartinSilvertant In reply to devzign [2012-02-03 22:32:08 +0000 UTC]

I don't believe I was impolite. A bit harsh in my criticism perhaps, but I have nothing personal against you or your work. I just stumbled upon this and the beautiful presentation aside, the logo itself was confusion and didn't make sense to me, so I pointed it out. Maybe you don't want to hear it, but that's not relevant to me. I took my time to explain why the logo isn't working and I noticed someone else thought it was confusing as well, so it's not just me.

And what do you mean by me being a "design starter"? I also find it strange that you give me no credit for what I said while I offered constructive criticism; it's not just a blatant opinion or pointless criticism.

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master-craftsman [2012-02-02 02:09:47 +0000 UTC]

unusual creativity for DA comissions. good job.

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devzign In reply to master-craftsman [2012-02-02 22:46:47 +0000 UTC]

Thanks : )

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cm96 [2011-12-30 22:12:52 +0000 UTC]

i dont understand the idea, could you please explain?

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devzign In reply to cm96 [2012-01-02 16:43:08 +0000 UTC]

The shark shape creates an "e" : )

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cm96 In reply to devzign [2012-01-02 20:49:06 +0000 UTC]

oh yes, i couldnt really spot the eye of the shark, that confused me


thanks for reply

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devzign In reply to cm96 [2012-01-06 12:21:48 +0000 UTC]

Thanks : )

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KERQkg [2011-12-08 17:50:48 +0000 UTC]

O logo Γ© sΓ³ para treinar ? Ou Γ© mesmo feito para uma empresa ?

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devzign In reply to KERQkg [2011-12-12 16:26:19 +0000 UTC]

so para treinar

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PRibeiro [2011-11-25 11:56:53 +0000 UTC]

adorei o logo

parabens

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devzign In reply to PRibeiro [2011-11-25 13:33:56 +0000 UTC]

Obrigado : )

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InfiniteCreations [2011-11-24 17:42:43 +0000 UTC]

preciso de ajuda para perceber o logo...

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devzign In reply to InfiniteCreations [2011-11-24 18:04:14 +0000 UTC]

Aquele "bonequinho" (Γ­cone) se reparares Γ© um "e" (de e-fish), esse "e" Γ© constituΓ­do pelo corpo de um peixe digamos que dobrado para cima em que a cauda fica por cima e a cara do peixe de lado : )

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InfiniteCreations In reply to devzign [2011-11-26 23:30:33 +0000 UTC]

hmm...percebi. Mas vou ser sincero, nΓ£o gostei mto. AlΓ©m que a tipografia escolhida nΓ£o se adapta Γ  iconografia.

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devzign In reply to InfiniteCreations [2011-11-27 21:54:07 +0000 UTC]

Deixa la tem q se comeΓ§ar por algum lado : )

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Skeware [2011-11-24 14:15:47 +0000 UTC]

Epah, curti isto! Bom trabalho!

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devzign In reply to Skeware [2011-11-24 18:05:10 +0000 UTC]

Obrigado : )

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xHaStexo [2011-11-23 23:09:20 +0000 UTC]

damn nice.
lovin the layout. XD

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devzign In reply to xHaStexo [2011-11-24 18:05:17 +0000 UTC]

Thanks m8 : )

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