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AbhaySingh1 — Garnier Fructis Redesign
Published: 2007-12-07 19:00:05 +0000 UTC; Views: 6886; Favourites: 20; Downloads: 1327
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Description
A product packaging redesign project done for a college assignment. The product I chose was Garnier's Fructis range.If you are interested in reading about my design process, here is a very basic case study that I've done for this particular project and presented in my design class: [link] [1.6 MB]
Please note that this study applies only to the Indian market and it is the first one I'm doing, so if you find any flaws in it please let me know.
I thank SXC.hu and the members of deviantART for the stock images.
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Comments: 15
oh I wish Garnier would do something like this with their packaging. I think their 'look' is starting to look dated, they really need to bring it up to date, and this would be perfect for that. Great work, you've managed to integrate the recognizable look of Garnier as well as making it look fresh and new.
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nice work!
i also read your case study and found it all very plausible. it immediately reminded me of the 2005 redesign of vichy's normaderm brand [link]
only thing i'm not fond of is the fructis logo redesign. although i'm a fan of the apple-style greyscale on white logotype, i'm not sure it suits the fructis brand!
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The point of the new logo was to make it more contemporary as I felt the previous logo had an aged feel to it. This redesign was necessary because the target audience is young.
Thanks for the feedback though
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nice man .. yours looks way better than actual packs
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beautiful!
i like that unlike the rest of us, you decided to work with photographs.
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