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Description
Resubmitting this one to the Logos category so that more people are able to see it. The design just got featured on Coroflot as well (i.e. on 2nd January 2009)

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Although I really like the thought gone into the concept of the redesign of the dA logo, I'm not completely satisfied with the execution of the new mark. I feel that the 'A' part of it is pretty good, but the 'd' just doesn't seem right. So... keeping in mind the points laid out by $liquisoft , this logo is my first attempt at a redesign. Pardon me if much of this description is similar to the contest brief.

A. Four versions of the logo:
1. Primary logo
2. Square logo with type
3. For use in confined spaces
4. 50x50 px avatar

B. Symbol:
1. Concept: Over the past few years, dA has become more and more complex with each new version of the website. At the same time, the number of deviants has also increased exponentially. There is now a whole maze of art and artists, designs and designers on this website and dA acts as a medium between them. I've tried to graphically represent this maze of information in the symbol.

2. Principles: The symbol is designed to be asymmetrical but visually balanced. It's rhythmic lines guide the eye along them. All of the vertical white spaces are slightly wider than the horizontal ones to create a more pleasing distribution of space, while the space within the two letters is equal to the space between them, thus unifying them. The angular design and the tilted x-height creates a sense of activity in the mark. The flast base creates an opportunity for the mark to be used over other elements in a design.

C. Typography: The logotype has been created by modifying an existing sans serif font. As in the official redesign, the uppercase characters have been modified so that the cap height is reduced to be the same as the x-height while the width of the font is maintained. The lowercase characters have also been modified for high legibility without sacrificing readability. The font is chosen to be similar to the previous dA logo, but more suitable to the overall design.

All comments, critiques and favs appreciated.

Description
Resubmitting this one to the Logos category so that more people are able to see it. The design just got featured on Coroflot as well (i.e. on 2nd January 2009)

-------------

Although I really like the thought gone into the concept of the redesign of the dA logo, I'm not completely satisfied with the execution of the new mark. I feel that the 'A' part of it is pretty good, but the 'd' just doesn't seem right. So... keeping in mind the points laid out by $liquisoft , this logo is my first attempt at a redesign. Pardon me if much of this description is similar to the contest brief.

A. Four versions of the logo:
1. Primary logo
2. Square logo with type
3. For use in confined spaces
4. 50x50 px avatar

B. Symbol:
1. Concept: Over the past few years, dA has become more and more complex with each new version of the website. At the same time, the number of deviants has also increased exponentially. There is now a whole maze of art and artists, designs and designers on this website and dA acts as a medium between them. I've tried to graphically represent this maze of information in the symbol.

2. Principles: The symbol is designed to be asymmetrical but visually balanced. It's rhythmic lines guide the eye along them. All of the vertical white spaces are slightly wider than the horizontal ones to create a more pleasing distribution of space, while the space within the two letters is equal to the space between them, thus unifying them. The angular design and the tilted x-height creates a sense of activity in the mark. The flast base creates an opportunity for the mark to be used over other elements in a design.

C. Typography: The logotype has been created by modifying an existing sans serif font. As in the official redesign, the uppercase characters have been modified so that the cap height is reduced to be the same as the x-height while the width of the font is maintained. The lowercase characters have also been modified for high legibility without sacrificing readability. The font is chosen to be similar to the previous dA logo, but more suitable to the overall design.

All comments, critiques and favs appreciated.