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Published: 2012-01-25 01:00:31 +0000 UTC; Views: 50669; Favourites: 109; Downloads: 0
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The deviantART community is incredibly deep and diverse. Every day, amazing art is produced that appeals to all tastes. Our goal in sharing and exposing the deviations in deviantART's Popular section is to showcase this depth and diversity as convincingly and fairly as we can.
DeviantART's algorithm for Popular browse results is known as Fair Exposure. The goal is to maximize the display of the most popular deviations in a variety of topics (styles/genres/art forms). Fair Exposure increases the probability that someone will see something that they personally like in Popular results. In short, with Fair Exposure, the community is exposed to a varied cross-section of deviantART. It uses an algorithm that is "fair" in nature -- meaning not biased toward any topic, yet still based on popularity.
Ranking deviations based on raw popularity alone is something that deviantART hasn't done since 2008. While using raw numbers has some benefits, it also has many problems. One major issue is that it inherently favors the already popular -- making that which is popular more likely to be seen, gaining even more popularity.
Different styles and types of art appeal to different deviants, and those deviants use the Favourites system in different ways. For example, fan art enthusiasts are more likely to Favourite a deviation based on subject, whereas, fine art photography lovers are more likely to Favourite based on technique. Thus, comparing the number of Favourites on one type of a deviation to another is like comparing apples to oranges.
Fair Exposure's task is to strike a balance between showcasing depth (i.e. deviations that are popular with many individual deviants) and breadth (i.e. deviations that are popular with a wide variety of deviantART sub-communities). We do this with an algorithm, the components of which are adjusted from time to time to produce an inherently fair outcome in terms of art that would be of interest to the broadest spectrum of deviants.
Version 1.0 of Fair Exposure was launched in February 2008, and the next set of updates (2.0) came in December 2011. Fair Exposure 1.0's computation became slower and slower with every deviation added to deviantART. While it executed in a reasonable amount of time in 2008, it was no longer updating fast enough for the front page. However, Fair Exposure 2.0's computation was structured differently and was faster.
While Fair Exposure 2.0 had been in development for quite a while, some of our more sophisticated ideas weren't able to make it into the initial release. The changes in Fair Exposure 2.1, made in January 2012, are very minor -- mostly code reorganization, and a few bug fixes that addressed rare edge cases that sometimes influenced front page results. We know this new version of Fair Exposure is a better representation of the world-class art produced by the deviantART community.
We have a variety of improvements coming down the pipeline -- in particular, improvements having to do with topic "accuracy" (i.e. becoming better at detecting the topics of a deviation) and "popularity" (i.e. detecting whether a deviation is "popular" amongst a niche group or has broader appeal).
Fair Exposure 2.1 is not inherently more "random" than Fair Exposure 1.0 was. The most significant determinate of order is still in deviants' submission/viewing/Favouriting patterns in general. Similarly, all determinations of popularity are made by looking at the data, with no artificial fudge factors biasing towards one topic or away from another. In particular, it does not replace art from a "popular" deviant (or topic) with art from a randomly-selected "unpopular" deviant. Fair Exposure 2.1 explicitly attempts to select "popular" deviations that showcase as many "popular" topics as possible, whereas, in Fair Exposure 1.0, there was no explicit goal to showcase a wide variety of topics. This does mean that if, for example, a deviation that showcases "people" and "photography" is displayed, the next several deviations are unlikely to be other "people" or "photography" deviations, unless they are also extremely popular.
Changes to Fair Exposure and Popular browse are in the interest of highlighting the best from a wide range of deviants and showcasing an array of styles and genres. Keep in mind that you can always browse by your particular interest using the category tree or join a group that matches your interests. We're a large community, and with Fair Exposure 2.1, we hope to bring more deviants into the spotlight.
~Heidi
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Comments: 1270
If 2 deviations are both in the 8 hours and 24 hours most popular, how come deviation 1 can be better in the 8 hours category, and deviation 2 better in the 24 hours category? wouldn't it make sense to maintain relative ranking across categories?
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LOL, youve been here too J
My last image stopped completely after 1 hour or so, pieces with 1 view and 0 faves got ahead of it... totally surreal ranking system!
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Oh I'm not the only one complaing, lol. A wrong pony drawing was before of some picture of mine. Maybe it is time to leave this place, don't see much difference with the newest, 8 hrs or 24 hrs browse section.
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I agree Jorge, also considering leaving this place...
Their artificial unintelligence is boosting bad works.
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Yes, and I don't see the point of it 
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I didn't remember this post! Back to the times I was posting images on DA
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Since then, 3D printing and Facebook have ruined my online life
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A good friend messaged me the other day, thrilled beyond belief because she'd spotted some of my writing on the first page of the "Most Popular of All Time" for the Literature section. (Clearly, I have lovely friends.) It's cool, yes, but I had suspicions because that one piece of mine really hadn't gotten much (comparatively) in the way of views, comments, or favorites.
So I did some searching and arrived here. After reading this article, I'm not sure whether I should be sad because my being featured on the first page is the result of an artificial equation spitting out my relatively unpopular work to diversify the Popular page.
Do I actually have anything to brag about? Do I have to tell my friend "sorry, but I'm not actually awesome, dA just needs me for the sake of 'Fair Exposure'"? I'm confused, especially about how this applies to the Literature sections.
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Because of this system, every time a picture of a girls half exposed ass/breasts gets 13k views by all the guys who find that amusing, I'm forced to scroll past at least 10 every time I dig among the supposed "top works" submitted over the last few hours/days.
I barely ever find something I like in the first few 10s of deviations..
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Why don't you guys just do it like it was years ago: [link] with the different sections?one for newest, one for popular and one for fair exposure and people could click on "browse" and view more from that section.
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^ I like this person. Personally, the main (and often only) reason that I search terms in the DeviantArt search section, is to find top professional quality art for inspiration, and so that I can learn from their techniques.
With this new "Fair Exposure" implemented on all of the search options, not only is it hard to find top professional quality deviations, but sometimes I have pages of deviations that are all by the same artist who has done several deviations of one particular character (for example when I search for the term "Wolf Warrior"). This would be fine if I liked their stuff and I was looking in their gallery, but I had to look through about 3+ pages before most of their stuff disappeared. Apart from anything, I don't think showing 3 pages of one persons work is very fair anyway.
Now finding high quality deviations using specific terms (like "Wolf Warrior") is very hard, and I am having to find my inspiration from elsewhere. It would be great if the Fair Exposure could be separated from the Popular so people can browse as they choose.
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I liked the 1.0; but the 2.0 was a bit confusing at first and the 2.1 is okay cause the bugs are fixed and things; but i miss the randomization.
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I don't think they actually fixed it. I still don't see the good artists on the first page. I see unknowns. Sometimes I don't even realize that people who's art I really love still post because their art gets pushed off he first page for being too popular.
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Very very bad move. In order to appeal to the pre-teens, youve disenfranchised your core content creators. The new algorithm is chaos, as an art-appreciator I can no longer seek out the best of the month for my visual research.
There's nothing wrong with meritocratic ratings, if people desire more exposure - they should simply improve technique and networking like the rest of us did.
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exactly. I worked hard when I was unpopular to get where I am now. Now, that I have a little bit of popularity, I am getting shafted by the system. It's so discouraging and makes me question y alligence to devaintart.
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How does giving each category a more even exposure "appeal to preteens"? It's going to cut down on homogenization and monopolization of the front page by popular content such as anime or other fanart. I'd say that's a slant /away/ from preteens.
"they should simply improve technique and networking like the rest of us did."
You're not taking into account that some categories naturally get less attention than others. It's an uphill battle.
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Im referring to the ratings in individual categories.. As opposed to being presented with the best of the month, Im given a completely random splurge of deviations.
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I asked how the popularity of deviations was determined and don't feel that any effort was made to answer my question. The "answer" given above sounds like an add for you new algorithm as opposed to an explanation of how deviations are chosen. Some of the searches that prompted my queery were specific (e.g. searching pin up in Traditional -> paintings -> people), while others were general (e.g. not using a search, just going Traditional -> paintings -> people, and seeing what popped up). Not only did I see pieces in the first few pages that were, in my opinion, sub-standard, but when I crunched numbers, it appeared that the dA community agreed with my assesment. I found one painting that had been on line for about 5 years, had 97 views, and 1 fave. This piece was in the first few pages of a search for which there were tens of thousands of results. Many (dozens) of similiar examples were found. While art is a highly subjective thing, I don't think many would argue that all works of art are equal in quality. I rarely use the dA search because I always feel like I'm wasting my time. I understand that you want exposure for all of the deviants on your site, but there are way too many rank amateurs (sometimes very rank) whose work is shown well before the work of established professionals whose deviations have far better numbers. It's not a matter of stroking the egos of the more popular artists on dA as much as it is paying respect to those who have earned their popularity by demonstrating artistic skills developed through years of intensive study. In spite of the advertisement above, I feel that your new search algorithm leaves a lot to be desired.
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Just to clarify -- Fair Exposure affects browse results, not search results.
Unlike Fair Exposure, the dA search algorithm must consider both "popularity" and "relevance" to the search query. This can lead to deviations that are less "popular" but more "relevant" appearing earlier in search results than deviations that are more "popular" but less "relevant". That said, the dA search algorithm has not been changed recently, nor is it affected by the recent Fair Exposure improvements discussed in this journal.
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Thanks for the response. I appreciate the attempt, but as a math dork, I'm still not satisfied. I asked how popularity is determined and have so far received an email directing me to this page, and now a comment response, neither of which has explained HOW popular is defined. I would understand the math, if you would give it, but I have so far only received responses that tell me that you use popularity and relevance without ever defining either one. I did a search today, going traditional -> painting -> people, and searched pin up. Because of the HUGE popularity of one deviant, who had 64 pieces in the first 2 pages (120 deviations), I was only left with 56 others to examine the numbers on. Of those, at least 10 had fewer than 1000 views per year, and 2 had fewer than 100. Because some people don't join groups, I also checked the percent of views that result in faves, and found 3 pieces with a fave rate less than 1%, and 12 with a fave rate less than 2%. These were in the first 2 pages and are low numbers, and yet they meet your algorithms definition of popularity. I will understand the math if you throw it at me. Please, either ignore my question (and I'll stop bugging you about it), or answer my question - with an actual answer: How do you define popular??? While I appreciate that you responded,I know nothing more about how popularity is determined than I did before my inquiry.
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I don't know if this is correct, but I think 'popularity' would be determined by recent page views, comments or favourites. Maybe even a combination.
as for why the numbers were so small for deviations on the first two pages, you are looking at 120 deviations as opposed to someone like me who would only see around 48. I am aware that does not fully explain why the numbers are so low, i am sure there would be SOME reason.
Actually, just to make things clear, did you enter a search term or did you choose a category? because if you have entered a search term then popularity may not cause deviations to display at the front. instead, relevance to search query will take priority.
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can people explain to me why there are so much complaints from the popular artists? you dont like it when your art CANT be at the front page? pfft. why don't you draw sincerely from your heart and stop asking for attention. if your art is REALLY good, they will be discovered soon. I saw really good artists and they dont even bother to active in DA but because they are really good, slowly their art will be appreciated.
seriously, these so-called 'popular' artists complaining so much that their art cant be on the front page because of this system are seriously self-centered and snobbish.
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It's not about being #1. It's about showing the most popular to least popular. There's another section for undiscovered artists.
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Short answer:
Many clients use DA as a search engine to seek out talent for undertaking projects. With the search results screwed, the artists with the ability to fulfill the brief are not being presented as they should.
For those of us that produce bespoke art for a living, little things like this are a big deal. Yes, there is the intrinsic joy of creation, however DA is often used as a tool for acquiring work.
If this makes me self-centered and snobbish, then so be it
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..So there was a "bug" and you fixed it !
Congratulations !
There was much of misunderstanding here i suppose..
because when i contacted the help desk they linked me to this page..
It was very sad to see my deviations disappearing..
..but now everything seems to work fine ! problem solved
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There has been some moderate improvement today but the problem is far from fixed. An enormous number of deviations are still missing from their respective categories, including a number of mine, for example [link] and [link] have vanished from digital/photo-manip/ macabre' along with many of my favourites.
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Thanks for providing concrete examples of the issues you've been seeing. We found a related bug that might explain it, and the fix should be in place shortly!
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I second this, I had a deviation on Saturday that got enough favs to be on the first page of it's subcategory, but it was not there, and seems to have disappeared completely when trying to browse for it.
In this case my deviation is this [link] should appear in Fan Art/Cartoons & Comics/Digital/Movies & TV but when I browse for it today, I don't find it at all (set to 1 week, 1 month, or all time).
This is despite that the Site Update journal says its "fixed".
I see that browsing in specific subcategories is much more ordered today than it was, but still deviations seem to be vanishing completely from it.
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After looking into your report a bit more, we found a bug that could prevent deviations from being considered by Fair Exposure if they were initially uploaded to Sta.sh, and only a "long time" later published to dA. If this sounds like it applies to your deviation, then a fix should be coming soon.
Thanks again for the report!
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Ah, yes, I tend to have things on Sta.sh for a long time so that would be it!
Thank you, looking forward to the fix!
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Thanks for taking the time to follow this up, and to respond so promptly – I really appreciate it
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What a mess..! 
..I hope they get over with it as soon as possible !
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I have recently noticed, that the further down the gallery tree you move, the more "random" and non-comprehensible.
I am talking about the Most Popular of All Time browsing in some galleries. If i browse Digital Art > Typography I notice nothing off the usual. But as soon as I reach the end of the gallery tree it becomes awkward Digital Art > Typography > Calligraphy the fifth deviation is a miscat with one comment and 16 views.
There seem to be a lot of issues with the algorithm, when it has no sub-catgories to sort the deviations by.
As far as I can see, this principle gives a lot more exposure to miscats.
Probably because people tag a Photography as such, but upload it to a Digital Art gallery. As I understand it, and you're welcome to prove me wrong, if something is in Typography and tagged as something else f.e. Photography, it would move up in the line of deviations to be shown further on top? Because it differs from deviations tagged with Typography? That kinda sucks
I hope you iron out the bugs
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I didn't finish that first sentence 
I have recently noticed, that the further down the gallery tree you move, the more "random" and non-comprehensible the results become.
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It does look like a bug has crept in that explains the "random" results you see in e.g. Calligraphy; we've found it, and it will be fixed as soon as possible. Thanks for pointing this issue out!
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There has been some moderate improvement today but the problem is far from fixed. An enormous number of deviations are still missing from their respective categories, including a number of mine, for example [link] and [link] have vanished from digital/photo-manip/ macabre' along with many of my favourites.
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Thanks for providing concrete examples of the issues you've been seeing. We found a related bug that might explain it, and the fix should be in place shortly!
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Fingers crossed, everything looks okay now. Thanks again
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I can see the merits in implementing a system like this. Reading the journal, all the logic follows through. But when I tried just now to browse the most popular of all time, the results are nothing like the pages of absolutely breathtaking beauty I remember that the used to be. I remember browsing the most popular of all time and finding drawings, paintings, and photography that were simply so stunning I could not stop staring at them. How do I find those now? It seems going through all the subcategories would have the same experience, but why create more work? I agree with the deviant below me who said this algorithm doesn't do justice to the amazing talent deviantart has - you should be exemplifying their work, not hiding them in sub-categories.
As an aside, when I did a search for the most popular of all time, the first deviation that comes up is a piece of literature. I have nothing against literature, but it seems backward to me for deviantart, which places an inherent emphasis on the visual (you cannot buy prints of literature, for example), to show a piece of literature instead of a visual image as its first result. I agree again with the deviant below me that this could be a turn off to casual visitors, since it makes navigating the site more confusing, and forces the user to go through more clicks in order to find what they want.
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It doesn't work. Submissions with zero faves, and or views, now appear, erroneously, amongst the "most popular of all time". This is unrepresentative of the high standard of work that can be found here on dA, and of it's community, and could be off-putting for the casual visitor.
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The whole system has gone to pot.. They need to get this resolved quick-time
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I'm browsing the Anime & manga category traditional media sub-category, All time favourites, now I don't really understand how this "fair exposure" works, but I don't think is fair at all that works from already popular artists that have less favorites than mine show up on there yet mine, that has more than 1,000 faves, I cannot find and yet I see deviations with 800, 500 faves showing up there. By the amount of faves only, my artwork [link] should be showing up on this page: [link] yet I have gone through pages and pages of all time favorites in that category and I cannot find my artwork, maybe I'm doing something wrong, I don't know but can someone please explain to me how I can make sure that my work is showing up for people somewhere? this is all very confusing for your customers...
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