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Published: 2011-05-08 02:57:14 +0000 UTC; Views: 5564; Favourites: 38; Downloads: 138
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Description
Client: PlayquidStudio: Peeble ( [link] )
Creative Head: Abhay Singh (Me
Designers: Abhay Singh, Aparajita Das, Tanya Mahajan
Designed for Playquid, a company producing software for a sports centric social network. The network aims at bringing employees at an organization together outside work through sport. By doing so, they attempt to increase productivity within the workspace.
The logo features an abstract huddle which symbolizes the networking and sports aspect of the company. The symbol is also designed to look like a ball in motion, further strengthening the sport aspect. The slanted neo-grotesk type also gives movement to the entire logo.
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Comments: 8
yeanyonk [2011-06-06 12:30:54 +0000 UTC]
what is the font do you use ? it is your custom font ?
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cranial-bore [2011-05-31 00:47:56 +0000 UTC]
Good work Deathdart. I like your rationale of the design decisions and they do work well (ball, huddle, movement). I only wonder if the shadow under the icon is unnecessary.
Nicely done
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AbhaySingh1 In reply to cranial-bore [2011-05-31 03:53:54 +0000 UTC]
Thanks for the feedback. I was in two minds about the shadow myself, as I felt it would strengthen the 'ball' aspect of the design, but it was ultimately an extra component. Decided to keep it in the end, after a feedback session with the client.
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